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How would you increase patient engagement?

How would you increase patient engagement?

Patients should feel comfortable asking doctors questions about their health. In order to improve the patient’s overall health and reduce the stress and workload on healthcare providers, it is crucial to increase patient engagement. The following are some advantages of improving patient engagement:

  • Elevate customer satisfaction, retention, and engagement
  • Profer patients’ long-term health and well-being
  • Provide valuable aftercare instructions
  • Reduce the probability of Readmissions

Reduce overall costs by relieving staff from repeating follow-up calls
Engaged patients actively plan follow-up appointments, which lowers the no-show rate. Patients who are unengaged are twice as likely to change their minds about getting medical services from your practice. This is where healthcare social media marketing comes into view and builds a powerful entity for your healthcare practice in the space of social media.

Best Strategies to Increase Patient Engagement

Use segmentation, and behavioral estimation by incorporating AI in social media marketing for dynamic communication to increase patient engagement. The following list will guide on how to increase patient engagement in healthcare to enhance patient outcomes.

1. Automated Patient Engagement:

It takes a lot of time to engage patients in an active and meaningful way. Use technology to automate patient involvement rather than handling each interaction by hand. Automated patient interaction techniques work well to boost the efficacy of patient follow-up. Automation benefits your workforce in addition to helping you stay connected and boost patient happiness. With automated patient interaction in healthcare, your workforce is relieved of the responsibility, preventing staff shortages and burnout.

2. Segment Patient Populations

Increase patient engagement initiatives to opt for an individualized approach to each patient. You must divide up your patients into different demographic groups in order to generate interaction at the appropriate time.

3. Start Engagement Before a Patient Visit

If the first time your practice thinks about a patient is when they first check in, you are lacking patient engagement. You can begin to build patient involvement before a patient sees a doctor.
Patient engagement is started with straightforward pre-visit procedures like intake forms, clinical reminders, and appointment reminders. Both the doctor and the patient will benefit from sharing this information as soon as possible before the patient comes.

The patient can be more truthful and forthcoming about their medical history because they can complete the required paperwork while relaxing in their own home. Early information for healthcare professionals enables them to be ready for any queries or worries from the patient.

4. Engage Throughout the Visit

There is a stigma around medicine being cold and serves as a roadblock to high-quality healthcare. This approach discloses the barriers to patient care.
Increase patient engagement to let them receive better care and become more transparent about their health with someone they know and trust. When patients connect with their doctors, they are more likely to follow prescribed treatment plans, be prompt with their medication schedules, and modify their long-term behaviors.
Even small moments of engagement and interaction between a patient and clinician throughout their visit can modify the treatment plan and lead to meaningful and lasting results.

5. Practice Shared Decision Making

Shared decision-making offers more chances to increase patient engagement, decrease needless hospitalizations, and improve patient outcomes.
Traditionally, patients visit a hospital or clinic so that the medical staff can diagnose their condition and recommend a course of treatment. Patients are thought to be uninformed and unqualified to discuss their illnesses.

This narrative is altered through shared decision-making, which places the patient on an equal footing with the therapist. They collaborate to decide on the patient’s final care plan as well as the required tests and treatments.

6. Stay Engaged Throughout Aftercare

A patient is not necessarily physically well just because they are visiting the hospital. Unfortunately, there are situations when patients decide not to follow aftercare guidelines, despite the fact that aftercare is a vital component of every patient’s treatment plan. Unfollowing aftercare recommendations incorrectly can result in poor health, remission, and even death. Because it demonstrates your concern for them even when they are not admitted and in your care, it aids in building a rapport based on trust and understanding.
Aftercare engagement can include following up on:

  • Medication adherence
  • Conditions and symptoms to watch for
  • Behavioral health needs
  • Payment reminders
  • Patients are kept informed about their aftercare obligations by automated digital reminders, recovery status checks, patient education, and other follow-up activities.


See for yourself how you can deliver unmatched results with exceptional social marketing strategies and increase patient engagement.

To get the most from your patient engagement strategy, consider tracking these metrics:

  1.       Patient satisfaction for measuring healthcare quality
  2.       Engagement response rates through open and click-through rates
  3.       Health outcomes to make better lifestyle decisions

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