Email marketing exerts a gravitational pull to keep your patients who only visit your practice sometimes. An email is a source of adding life to the list of patients who are out of your practice reach. Healthcare email marketing is a great tool to offer medical services, share the changes in your field, and show news and updates without skipping it on any day. Improve your position in the healthcare market and get more patient leads by benefiting yourself from email compliance. It always requires physicians to review their emails that don’t completely follow HIPAA privacy rules. This is effective in guiding the covered entities about the safe way of doing email marketing.
A healthcare email is a well-written composure about your product or service displayed among the patients in your email list and encourages them to take the required action. Email compliance in healthcare wants you to use the PHI of patients for marketing purposes only. While considering the following things, you can safely prevent any compliance issues in your email marketing campaigns:
Protected health information (PHI) is any set of patient data that is identifiable about their health status, the optimum amount of care, and insurance reimbursement. When crafting email newsletters, it’s essential to understand what PHI is and how to maintain email compliance in healthcare.
Certain piece of information that is regarded as PHI include:
To stay HIPAA compliant when sending healthcare email marketing, follow these guidelines: